Using Marketing Channels and Price to Create Value for Customers Essay

Using Marketing Channels and Price to Create Value for Customers - Essay Example This broadens the targeted customer base, and creates a new understanding of what the markets are all about. It opens up new avenues that provide the product with ideal marketing properties, hence reaching more clients within the shortest time possible. This also allows more clients to be aware of the products being sold, and have the right information (Kerin, 2012). Selective distribution is used to reach out to a majority of the clients (â€Å"Week 6 reading†). The targeting process allows the consumer to attain the level of growth required in sales and revenue. The work of the distributor is to understand the market and rally all the supply chains under its control to take up the product to the wholesaler (Hochbaum, 2011). This marketing gimmick entices the wholesaler to stock the product. The wholesaler takes up the product and convinces the retailers that it is a good way of meeting the changing client’s demands. It will be a boost to the retailer’s sales and revenue collection. The retailer recommends the products and ensures the clients come back for more. This makes it easy to reach out to more clients while at the same time providing new requirements to satisfy the needs of these clients (Kerin, 2012). The pricing strategies in place aim at maximizing the sales and the market share. By maximizing profits, it is possible to create efficient systems and effectively capture the required clientele bases. It opens up new methods of doing business while still earning the forecasted profits. By working on maximizing the market share, the company earns a better share of the clientele bases and captures more markets (Hochbaum, 2011). This allows more people to view the product and create a better way of involving all the people needed to attain these goals. The main strategy here is to use the odd-even pricing strategy (â€Å"Week 6 reading†). This approach allows clients to come and acquire products in bulk because of the

Seizing Computers and Obtaining Electronic Evidence in Criminal Essay

Seizing Computers and Obtaining Electronic Evidence in Criminal Investigations - Essay Example The plain view exception indicates that the search warrant holders should seize evidence in plain view. No warrant is needed to seize evidence that is in view. However, in computer devices, this is not applicable. Courts have generally held that law enforcers are entitled to search the entire computing device for evidence in the case of a crime. The law enforcers are encouraged to look for information in the entire device by reviewing every file in the computer. This is major because of the ease with which files in a computer can be camouflaged or hidden in different kinds of names and extensions. Assume that the courts in your jurisdiction are considering requiring a judicially approved ‘search protocol’ before a judge will sign a search warrant authorizing a search of any computer device. Computers can be used to manipulate evidence and make it difficult for authorities to obtain the required information to prosecute or find evidence. Even though law enforcers are allo wed to carry out a search warrant if the courts deem it fit to curtail their mandate they would be forced to oblige, but at the risk of losing vital evidence. If courts restrict searches of computer devices up to the point when a judicial approval is received, suspects can manipulate their devices and do away with what can be incriminating. However, if the judicial approval is needed before a search warrant, then the law enforcers should be allowed to have the devices in their possession to eliminate the risk of the accused tampering with the evidence.