The Renaissance Art Period - About.com Art History

We all know what the Renaissance was, correct? Michelangelo, Leonardo, Raphael, and company created some fabulous paintings and sculptures that we continue to marvel over many centuries later and so on and so forth. (Hope you are nodding your head right now and thinking Yes, yes - please get on with it!) While these were vitally important artists, and their collective work is what usually comes to mind when one hears the word Renaissance, as so often happens in life things arent quite that simple. The Renaissance (a word which literally means born anew) is a name weve given to a period in Western history during which the arts - so important in Classic cultures - were revived. The arts had quite a difficult time remaining important during the Middle Ages, given all of the territorial struggles that were occurring throughout Europe. People living then had enough to do merely figuring out how to stay in the good graces of whoever was ruling them, while the rulers were preoccupied with maintaining or expanding control. With the large exception of the Roman Catholic Church, no one had much time or thought left over to devote toward the luxury of art. It will come as no surprise, then, to hear that the Renaissance had no clear-cut beginning date, started first in those areas which had the highest relative levels of political stability and spread, not like wildfire, but in a series of different phases which occurred between the years c. 1150 and c. 1600. What were the different phases of the Renaissance? In the interest of time, lets break this topic down into four broad categories. The Pre- (or Proto-) Renaissance began in a northern enclave of present-day Italy sometime around 1150 or so. It didnt, at least initially, represent a wild divergence from any other Medieval art. What made the Proto-Renaissance important was that the area in which it began was stable enough to allow explorations in art to develop. Fifteenth-century Italian Art, often (and not incorrectly) referred to as the Early Renaissance, generally means artistic goings-on in the Republic of Florence between the years 1417 and 1494. (This doesnt mean nothing happened prior to 1417, by the way. The Proto-Renaissance explorations had spread to include artists throughout northern Italy.) Florence was the spot, for a number of factors, that the Renaissance period really caught hold and stuck. Sixteenth-century Italian Art is a category which contains three separate topics. What we now call the High Renaissance was a relatively brief period which lasted from roughly 1495 to 1527. (This is the little window of time referred to when one speaks of Leonardo, Michelangelo, and Raphael.) The Late Renaissance took place between 1527 and 1600 (again, this is a rough time table) and included the artistic school known as Mannerism. Additionally, The Renaissance thrived in Venice, an area so unique (and supremely disinterested with Mannerism) that an artistic school has been named in its honor. Northern European Renaissance The Renaissance in Northern Europe struggled to come into being, mostly due to the stranglehold Gothic art maintained for centuries and the fact that this geographical region was slower to gain political stability than was northern Italy. Nonetheless, the Renaissance did occur here, beginning around the middle of the fourteenth century and lasting until the Baroque movement (c. 1600). Now lets explore these Renaissances to get an idea of which artists did what (and why we still care), as well as learning the new techniques, mediums and terms that came from each. You can follow any of the hyperlinked words (theyre blue and are  underlined) in this article to go to the part of the Renaissance that interests you most.

Essay about Comparison of Michelangelo8217s and...

Comparison of Michelangelo8217s and Bernini8217s Davids â€Å"The greatest artist has no conception which a single block of marble does not potentially contain within its mass, but only a hand obedient to the mind can penetrate to this image.† Michelangelo describes in the above quote what it is like to carve a likeness of a person out of a large block of marble. As we know from seeing his work, he did an excellent job with this task. Bernini did just as fine a job on his, but in a much different way as you will see in the following pages. Michelangelo Michelangelo was born on March 6, 1475, in Caprese, Italy, a tiny village, owned by the nearby city-state of Florence. His father was the mayor. He attended school in Florence,†¦show more content†¦Frederick Hartt does an excellent job of describing the essence of the statue: â€Å"Throughout the statue, but especially in the head, the conflict between line and form†¦ †¦is intensified and deepened. The features are more deeply undercut than in any of the earlier works, possibly because of the height from which the statue was originally intended to be seen. †¦The enormous eyes †¦seem at once liquid and fiery. The flat planes joining at determined angles underlie all the construction of the David, not only in the squared-off masses of the features but throughout the knotty, bony, sinewy, half- developed, and unprecedentedly beautiful torso and legs. For the first time Michelangelo is able to embody in the quality of a single human body all the passionate drama of a man’s inner nature. The sinews of the neck seem to tense and relax, the veins of the neck, hands and wrists to fill, the nostrils to pinch, the belly muscles to contract and the chest to lift with the intake of breath, the nipples to shrink and erect, the whole pr oud being to quiver like a war horse that smells the battle. But the nature of the battle there is no indication whatever; it is eternal and in every man† (Hartt 112). Once the statue was completed, a committee of citizens and artists convened to decide where the statue

Fundamentals of Law for Real and Personal - MyAssignmenthelp.com

Question: Discuss about theFundamentals of Law for Real and Personal Property. Answer: The Difference Between the Real and Personal Property The property can divide into two parts. Personal property, which is movable. It stated any property that belongs to the ownership that possession can be movable. The property must belong to someone. Whereas, the property is not owned with land which sometimes call the chattels. The personal property law also covers the possession, gifts, lost or abandoned property (Bodie2013). The tangible and intangible property also include in the personal property. Real property defined the permanent properties like land, buildings, crops and mineral rights. It is actually defines such properties which belongs or build in the land. The main differences in real property and personal property are any property can be real whereas personal property not includes in real property. Persona property can be tangible or intangible whereas, real property includes that property which owner owns. The tangible and intangible properties are vehicles, goods, stocks, money and intellectual property whereas; the real property includes land, buildings, crops and mineral rights. Personal property can be easily transferred whereas, for transferring the real property the registration is must through the government acts and rules (Fagundes 2014). The Differences in the Nature and Scope of Claims Supported under the Land Registration System as Opposed to the PPSA The Personal Property Securities Act 2009 is the law about the security interest in the personal property. The personal property can be tangible or intangible whereas, real property includes that property which owner owns. The security interest stated the interest, which is, related to personal property which substances the secure payment or debt or any obligation that related to the transaction. In PPSA the security interest includes those transactions which substance the functions as a security. Under sec- 8 of PPSA provide such interest where the PPSA does not apply. The rights of combination of accounts and the interest is a fixture never includes in the PPSA . the personal security interest personal property, transaction and a legal interest transaction is needed. A personal property can be given as lease if that it is tangible like good which is substance and state the payment or performance of an obligation which is a security interest under PPSA. The consumer properly must be registered by the serial number or the identity of the grantor, which will not appear in the PPSR (Stern2014). Reference Allee, K. D., Lynch, D. P., Petroni, K. R., Schroeder, J. H. (2015). Do Property Taxes Affect Real Operating Decisions and Market Prices for Crude Oil?.Contemporary Accounting Research,32(2), 736-762. Bodie, Z. (2013).Investments. McGraw-Hill. Bridge, M. (2015).Personal property law. OUP Oxford. Eades, R. W. (2016).Torts Involving Personal Property(Vol. 1). Jury Instructions on Damages in Tort Actions. Fagundes, D. (2014). An Information-Cost Critique of Chattel Property Servitudes.Jotwell: J. Things We Like, 191. Stern, P. (2014). Personal Property Security: Conflict of laws under the PPSA.Law Society Journal: the official journal of the Law Society of New South Wales,52(2), 38.

Continuous Disclosure Information Asymmetry -Myassignmenthelp.Com

Question: Discuss About The Continuous Disclosure Information Asymmetry? Answer: Introducation According to the annual report of Bellamys Australia Limited, the organisation had just $1 million in net cash at 31st December 2016 and the banking facilities (debt) are covering its working capital needs (Investors.bellamysorganic.com.au 2018). Moreover, it has not disclosed the dividend amount and there is potential change in the structure of creditors of the organisation, as Fonterra was granted with additional privileges along with obtaining rights in terminating its contract with Bellamys in the event of a change of control. Moreover, the rising costs of organic ingredients have contributed to declining margins and Bellamys is burdened with above $100 million in inventory. However, one small benefit is that the shelf life associated with the infant formula is 2-3 years and this avoids the needs of writing down and disposal of inventory in the next few months. In the long-run, this could be necessary still; in case, Bellamys is not able to transfer its obsolete inventory. According to the annual report of Bellamys Australia Limited, the organisation has not stated goodwill in its business statements. However, it had some major acquisitions related to segmental assets in 2016. These acquisitions comprise of $719,000 in Australia, $8,000 in East Asia and $25,000 combined in Hong Kong and China. The balance sheet statement of the organisation states that it has $32,295,000 in cash and cash equivalents in 2016 in contrast to $32,035,000 in 2015 (Lattin, Lam and Hunt 2017). Hence, a slight rise in cash position could be viewed in 2016 in contrast to 2015. The income statement of Bellamys Australia Limited depicts the falling profit level for the organisation to $91,521,000 in 2017 from $101,228,000 in 2016. The situation has worsened at the time the organisation has experienced net loss of $809,000 in 2017, while it has made net income of $38,328,000 in 2016. Moreover, the asset impairment loss of Bellamys has been $424,000 in 2017 in contrast to $36,000 in 2016. Furthermore, the organisation has encountered a rise in administration and other expenses from 2016 to 2017. The organisation has been experiencing trading halt of its shares in the form of Certification and Accreditation Administration of the Peoples Republic of China (CNCA). This is because it has suspended the business license of exporting milk formula from the Melbourne plant. This specific aspect has direct impact on the financial position of the organisation because of the halt in trading of shares. Finally, CNCAS has suspended the license of milk export from the Melbou rne plant of the organisation (White 2017). Based on the above discussion, it could be viewed that the financial condition of Bellamys Australia Limited has declined in the year 2017. The suspension of shares and trading halt has exercised main negative effect on the financial condition of the organisation. Due to all such aspects, the organisation has to incur main losses in 2017 (Legg 2017). In this condition, it is suggested to the clients to sell the shares of Bellamys Australia Limited. Abstract: The current report aims to discuss the effectiveness of continuous disclosure regime for the reporting entities in Australia. In accordance with this regime, it has been observed that the business organisations need to inform any ASX listed information to the investors having material effect on their security prices or values. Such disclosure obligation would enable the Australian listed entities to enhance the efficiency and integrity of the share market. The different layers related to regulation, enforcement and guidance intend the conduct of offence in an effective manner. However, compliance could not be ensured with the help of the presence of regulations. Along with this, the introduction of the briefings surveillance initiative of ASIC is taken into account in the form of important evidence, which is planned on the part of the regulator. Hence, it could be inferred that the regime of continuous disclosure in Australia is efficient for the disclosing entities, as the investors would be provided with accurate and timely information. The primary goal behind the restraint on continuous disclosure is to create strong and efficient market of equities in Australia. The reason is that the market would be provided with the entire information while undertaking investment decisions and they deliver the ability of relying on effective provision of information (Lewis 2015). The current investigation related to Newcrest about the violation of the obligations related to continuous disclosure has been a beneficial lesson for the listed firms along with the continuation of the reporting period. The Australian Securities and Investment Commission (ASIC) have introduced various disclosure practices and a chastened Newcrest making effort in regaining its brand image should have prompted the other public firms to have an effectual view at their own measures of compliance. Hence, the current report intends to provide brief description of the need of continuous reporting regime for disclosure firms and its efficiency. Australian disclosure regime: In 1994, this regime was started and Chapter 6CA (Sections 674 678) Corporations Act and ASX Listing Rules (Chapter 3) are involved mainly in regulating this regime. Section 674 states that the firms need to provide notifications to the investors about the information, which is not available having material impact on the security price or value. In addition, Listing Rule 3.1 states that the organisation needs to disclose market-sensitive information, as soon as it becomes aware and Guidance Note 8 enables in clarifying the above-mentioned application (Chapple and Truong 2015). With the help of continuous disclosure, information asymmetry could be reduced between managers and investors. In addition, it is used to gauge corporate governance reinforced in Principle 5 in ASX Corporate Governance Principles and Recommendations. Numerous alternatives are available in ASIC where a firm violates its obligations related to continuous disclosure. These alternatives include enforceable undertakings, proceedings related to criminal penalty and proceedings related to civil penalty with a maximum penalty of $1,000,000 (Ramsay 2015). The infringement notice adherence does not restrict ASIC in adopting proceedings related to civil penalty against those involved with breach and the obligations of the third parties are not influenced. As a result, this conduct (Section 1317HA) has negative impact. Despite rapid handling of such infringement notices, the large firms might view these notices as a cheap and simple way with minimal impact on reputation (Chapple, Prasad and Xiong 2016). Principles of continuous disclosure: There are certain principles of continuous disclosure regime in Australia, which are discussed briefly as follows: The organisations are required to disclose considerable information in order to enable investors to conduct accurate judgements about the security prices, despite the fact that the investors might make separate judgements depending on such information. Moreover, the organisations are not allowed to publish misleading information to the users (Russell 2015). The continuous disclosure regime needs to make an effective balance between encouraging timely revelation of materially price sensitive information and limiting the prior revelation of information. In addition, the firms are limited in forming a speculative environment and price volatility through frequent conflicting declarations about indefinite matters. The continuous disclosure regime needs to make an effective balance between needing the timely disclosure of materially price sensitive information and shielding the commercial advantages of the disclosing entities. However, this application could be conducted only where there is stringent maintenance of confidentiality for these matters (Russell 2015). The materially price sensitive information is required to be kept private withheld from the investors. While a firm might distribute information to the commercial advisers and partners, the individuals should not trade in the shares of the entity. Moreover, in certain situations, there is wide availability of information because of the breach of confidence. The investors need to be provided with such information depending on equality and time (Beekes, Brown and Zhang 2015). The entities are required to obtain clear and consistent guidance in relation to their obligation for revealing materially price sensitive information. Such regime is required to consider a set of penalties and these could be customised to different conditions (Price 2014). Price sensitive information is to be revealed on the part of the organisations to the market, as soon as the same is obtained. Along with this, the organisations are required to disclose information promptly when it is inherent that the disclosure could not be withheld in a legitimate way anymore. Selective disclosure: The ASIC investigation into Newcrest aims to discuss whether the condition of the organisation is revealed to the selected analysts before the market update release declaring significant write-offs and decline in production. Selective disclosure has strong relationship with insider trading (Di Lernia 2014). Moreover, the markets rely on the information stream; however, such reliance need not be at the cost of equity and efficacy. Along with this, it needs to restrain the certain and well-versed investors. Henceforth, selective disclosure restricts the loyalty of the analysts, limits the investors to collect identical admission to information, hampers confidence and minimises transparency. The vicious cycle could be created due to selective disclosure, in which the firms utilise the selected rights of the analysts in the form of a tool for ensuring effective reviews for obtaining an overview that rights could be withdrawn, if the reports do not match with the targets of the firm. In addition to this, the institutional investors might use their power of investment in order to extort preferential information admission from the listed marketing with the help of private briefings (Mayorga and Trotman 2016). However, the abolition of selective briefings would be an effective idea. They perform an important role by filling the gaps, which the analysts might misuse in the normal course of the enquiries. This is relevant, as the investors are the persons seeking advantages from the experience of the analysts. The webcasting and admission to all the relevant documents with the help of the business website, is a technique to level the playing field (Rayson 2016). The listed entities have undertaken this method already in association with the formalised analysts and in some cases, the briefings of the journalists. Even though selective briefings are not an issue and free access to all the briefings of the analysts might help in convincing the retail investors, the objective could be considered unrealistic. Hence, the current initiative of surveillance, which ASIC has undertaken, is a significant enclosure to the continuous disclosure regime. Surveillance: The new ASIC program for conducting spot checks with the selected organisations and reviewing compliance is overdue. The reason is the difficulties related to effective mounting in criminal prosecution along with the implications of ASIC costs of civil and criminal proceedings (Maroney 2015). The laws could be a mixture of persuasion and punishment. The drive of ASIC to the analysts briefings is taken into account in the form of third pillar, which is involvement. Hence, it has become evident increasingly that corporate governance could be reviewed in an effective fashion and it needs to be enhanced as well, if the regulators engaged in its procedures. Conclusion: From the above dissection, it could be cited that the regulations of continuous disclosure in Australia are effective; however, the regulators like ASIC are needed to balance the books by thinking in an innovative fashion. The different layers related to regulation, enforcement and guidance intend the conduct of offence in an effective manner. However, compliance could not be ensured with the help of the presence of regulations. The abolition of selective briefings would be an effective idea. They perform an important role by filling the gaps, which the analysts might misuse in the normal course of the enquiries. This is relevant, as the investors are the persons seeking advantages from the experience of the analysts. Along with this, the introduction of the briefings surveillance initiative of ASIC is taken into account in the form of important evidence, which is planned on the part of the regulator. Hence, it could be inferred that the regime of continuous disclosure in Australia i s efficient for the disclosing entities, as the investors would be provided with accurate and timely information. References: Beekes, W., Brown, P. and Zhang, Q., 2015. Corporate governance and the informativeness of disclosures in Australia: a re?examination.Accounting Finance,55(4), pp.931-963. Chapple, L. and Truong, T.P., 2015. Continuous disclosure compliance: does corporate governance matter?.Accounting Finance,55(4), pp.965-988. Chapple, L.J., Prasad, A. and Xiong, F., 2016. Financial reporting on social media (including Twitter)-reviewing the challenges. Di Lernia, C., 2014. Empirical Research in Continuous Disclosure.Australian Accounting Review,24(4), pp.402-405. Investors.bellamysorganic.com.au. 2018.Investor Centre. [online] Available at: https://investors.bellamysorganic.com.au/Investors/?page=annual-reports [Accessed 16 Jan. 2018]. Lattin, A., Lam, Y. and Hunt, J., 2017. Identifying and managing emerging risks for directors and officers.Governance Directions,69(5), p.302. Legg, M., 2017. Class Actions, Litigation Funding and Access to Justice. Lewis, K., 2015. ASX consults on changes to continuous disclosure guidance note.Governance Directions,67(4), p.201. Maroney, D.B., 2015. Price discovery and the influence of the ASX continuous disclosure regulation. Mayorga, D. and Trotman, K.T., 2016. The effects of a reasonable investor perspective and firm's prior disclosure policy on managers' disclosure judgments.Accounting, Organizations and Society,53, pp.50-62. Price, J., 2014. Continuous disclosure.Governance Directions,66(1), p.6. Ramsay, I., 2015. Enforcement of Continuous Disclosure Laws by the Australian Securities and Investments Commission. Rayson, J., 2016. Directors banned and fined for breaches of continuous disclosure obligations.Governance Directions,68(10), p.621. Russell, M., 2015. Continuous disclosure and information asymmetry. Accounting Research Journal,28(2), pp.195-224. Russell, M., 2015. New information in continuous disclosure.Pacific Accounting Review,27(2), pp.229-263. White, R., 2017. The Australian brand.Food Australia,69(3), p.34.

Creativity In Dreams Essays (1404 words) - Dream, Neurophysiology

Creativity In Dreams Creativity in Dreams The mind at its Creative Peak ?That which the dream shows is the shadow of such wisdom as exists in man, even if during his waking state he may know nothing about it?.. We do not know it because we are fooling away our time with outward and perishing things, and are sleep in regard to that which is real within ourselves.?-Paracles The quote on dreams, taken out of the novel by Ann Faraday entitled The Dream Game, sums up the necessity for the dream and the importance of our creativity in the dream state. Not only is it imperative to understand this importance of creativity, but to ask and find out how this process we call dreaming takes place. One can accomplish this task by using a step by step approach to dreams. First looking at the mind from a psychological standpoint and then moving on to the creative process and how it is involved in dreaming. Ultimately, one will move to see that in a dream, the mind is at its creative peak because the mind is unconsciously opening doors to information processed during the day that has been unknowingly passed over. The mind is probably one of the most complex systems in the body and is constantly being studied. Though much is still to be understood, scientists have been able to watch carefully and see how the dream images are produced. Many experts say that more information is processed in a dreaming brain that in the awake state (Faraday 17). The brainstem generates signals (PGO Waves) with sensory information, the brainstem responds to the signals, but is not activated. These images are the sources of dream images. Although a brainstem is not activated, the signals do trigger a system called the Central Motor Pattern Generator, during REM sleep, which causes the sensation of movement during ones dreams (Hobson 162). REM sleep occurs every 90 minutes of the sleeping state, beginning first, with short activity and increasing with each passing period. REM periods are when the eyes move back and forth underneath the eyelids according to the brain activity in dreaming (Faraday 20). Not only is there a complicated process in the production of the dream image, but also as the brainstem is producing signals it causes a reaction called A.S.H. which creates the contents of ones dreams. A.S.H. or Activation-synthesis Hypothesis is the loss of a neurotransmitter that chemically charges the mind to process information differently (Hobson 164-5). These neurotransmitter's help creativity in dreams, but are not always used to their full potential. 95%-99% of dreams are forgotten because the aminergic neurotransmitters are blocked in REM sleep. However, when awaked in the REM state the transmitters are opened and information is recorded and remembered; creativity during the dream period is utilized (Hobson 166). The creative process is looked at from two main views. The first is that the creative process is not enhanced by dreaming, but when one is asleep, stress is not invading the mind and therefore it is free to think; that is the illusion of the mind being more creative. Stress is something that affects everyone almost every day. When applied to the creative thought process, it is easy to see how it can become a wall that is difficult to push through. The dream content can be traced to the current ongoing of the individuals life, before sleep, and to the emotional level of the dreamer on the subsequent morning. In a dream, events, thoughts and feelings are reflected, that are passed by because we are not aware to catch them; we are to stressed (Faraday 4). Stress comes from many sources in life such as home, work, and one of the most common among young adults and kids is school. When in deeper, longer period of REM sleep, stress is less and less a factor. This relief, during REM awakenin g dreams, leads to more bizarre dreams that include more physical and emotional activity. Each sense, in a dream state, is enhanced when awakened during REM cluster (Hobson 155-6). When this view of creativity in dreams is opened, stress is simply shown to be the cause of suppressing the mind and blocking the creative/problem solving ability in the awake

ACT Scores, GPA

Texas A&M Acceptance Rate, SAT/ACT Scores, GPA Texas AMs main campus in College Station is a large, selective public university with a 67 percent acceptance rate. Dont let that relatively high number create a sense of false security: as the data below reveals, nearly all admitted students have grades and standardized test scores that are above average. Why Texas A&M? Location: College station, TexasCampus Features: Texas AMs massive 5,200-acre campus includes an 18-hole golf course, polo fields, and Kyle Field, the football stadium that seats over 102,000 fans.Student/Faculty Ratio: 21:1Athletics: The Texas AM Aggies compete in the NCAA Division I Southeastern Conference (SEC).Highlights: Undergraduates can choose from 128 degree programs spread across the universitys 19 schools and colleges. Programs in business, agriculture, and the biological and health sciences are particularly popular. Acceptance Rate For students entering Texas AM in the 2018-19 academic year, the university had a 67% acceptance rate. This means that for every 100 applicants, 67 were admitted and 33 received rejection letters. The admissions process is selective, and below average students will have a difficult time being admitted. Admissions Statistics (2018-19) Number of Applicants 36,423 Percent Admitted 67.2% Percent Admitted Who Enrolled 45.4% SAT Scores and Requirements Texas AMs main campus in College Station requires all students to submit either SAT scores or ACT scores, although students with very high grades and class rank may be able to get the test requirement waived. The SAT is more popular than the ACT- for students entering in the 2018-19 academic year, 61% of applicants submitted SAT scores. Texas A&M SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 580 680 Math 590 700 ERW=Evidence-Based Reading and Writing When we compare these scores to national SAT data from the College Board, we can see that the great majority of students who attend Texas AM rank among the top third of all test-takers. For the Evidence-Based Reading and Writing exam, 50% of students scored between 580 and 680. The bottom 25% of students scored a 580 or lower, while the top 25% scored a 680 or higher. Scores on the Math exam are slightly higher. The middle 50% of students scored between a 590 and 700. This means that 25% of admitted students scored a 590 or lower, while the top quartile scored a 700 or higher. Students with a combined SAT score of 1380 or higher will be particularly competitive at Texas AM. That said, if you compare SAT scores for top Texas colleges and universities, youll see that there are many schools that are more selective than Texas AM. Requirements Texas AM does not require SAT Subject Tests, but the test are sometimes used for course placement. The university does require students to take the SAT with Essay although the essay score does not play much of a role in the admissions process other than as a validity check for the application essay. SAT scores must be no more than five years old, and the university does not super-score the SAT. The school will use your highest score from a single test date. ACT Scores and Requirements All student applying to Texas AM must submit either SAT or ACT scores, and the ACT is less popular than the SAT. 39% of students entering in the 2018-19 academic year submitted ACT scores. Texas A&M ACT Range (Admitted Students) Section 25th Percentile 75th Percentile English 24 32 Math 24 30 Composite 25 31 An average ACT score is a 21, so you can see that nearly all Texas AM students have above-average scores. As national ACT data reveals, the great majority of Texas AM students placed in the top 25% of all ACT test-takers. The middle 50% of admitted students scored between 25 and 31. This means 25% of admitted students had an ACT score of 25 or lower, and at the top end, 25% had scores of 31 or higher. Requirements Texas AM requires the ACT with Writing. The writing section of the exam is used primarily as a check on the validity of the main application essay. The university will not super-score the exam, so they will use your highest total score from a single test date for admission purposes. Students who take the ACT are not required to take any SAT Subject Tests. GPA Texas AM does not publish GPA data of accepted students, but the self-reported data in the graph below shows us that the great majority of admitted students have high school averages in the B range or higher. 63% of Texas AM students rank in the top 10% of their high school class, and 92% are in the top 25% of their class. Self-Reported GPA/SAT/ACT Graph Texas AM Applicants Self-Reported GPA, SAT Score, and ACT Score Data. Data courtesy of Cappex   The admissions data in the graph is self-reported by applicants to Texas AMs main campus in College Station. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting in with a free Cappex account. ​Admissions Chances Texas AM is one of the top Texas colleges and universities, and applicants will need decent grades and test scores to be admitted. In the graph above, green and blue represent accepted students. Its important to realize that theres a lot of red (rejected students) hidden beneath the blue and green in the middle of the graph. Some students with scores and grades that are on target for Texas AM still get rejected. Note also that a number of students were accepted with test scores and grades a bit below the norm. These seeming discrepancies exist because Texas AM has holistic admissions. The admissions officers are considering qualitative as well as quantitative information. Students with exceptional talent (in, for example, athletics or music) will typically receive a closer look even if their numerical measures are a bit below the norm. Like all selective universities, Texas AM is trying to enroll students who will contribute to the campus culture in meaningful ways. Strong application essays, positive letters of recommendation, and interesting extracurricular activities are all important pieces of a successful application. Engineering applicants have an additional essay requirement. Keep in mind that high grades and standardized test scores are not a guarantee of admission. Some students with A averages and SAT/ACT scores that are well above average did not get in. This may seem strange since Texas AM has guaranteed admission for students who graduate in the top 10% of their class. This state policy, however, does have a couple restrictions. For one, students must be in the top 10% of a Texas school, so out-of-state applicants have no admissions guarantees. Also, Top 10% admits must have completed enough college preparatory classes to qualify. Finally, Texas AM recommends (but does not require) that prospective students visit campus, attend a prospective student session, and/or participate in an academic program for visiting students. All of these opportunities allow you to get to know the university, and they help demonstrate your interest in Texas AM. The university also recommends that applicants submit their applications as early as possible (you might want to consider the Early Action option). Sources: Graph from Cappex.com; other data sourced from the National Center for Education Statistics and the Texas AM Office of Admissions. admissionfrom the National Center for Educational Statistics

EXPANDING THE LEARNING COMMUNITY Assignment Example | Topics and Well Written Essays - 1250 words

EXPANDING THE LEARNING COMMUNITY - Assignment Example The programs deal with the problems or goals that the schools focus on. The engagement plan describes how to manage childhood obesity in Fort Wayne community schools. Fort Wayne is a region with high rates of childhood obesity of about 27%. Childhood obesity is especially a nuisance because of both its long term and immediate effects. Obesity leads to low self esteem among children, and depression. It also causes other diseases such as diabetes, sleep apnea, bone and joint problems, and high blood pressure among other diseases. Obese children are also likely to be obese when they get old and may suffer from other complications related to the disease such as stroke, heart disease, osteoarthritis, diabetes type two, and several types of cancers. They are likely to suffer from cancer of the Gall bladder, thyroid, pancreas, ovary, Prostrate, colon, breast, kidney, cervix, esophagus, and endometrium. It is imperative for the community to work together in dealing with this problem; prevention and management. Community school is a learning institution that uses a different framework in ensuring development in various areas. Community school is, therefore, a school that collaborates with community resources to achieve its social services, academic, and health, community engagement, and youth and community development goals. It has an integrated approach to these features, and these have been found to improve student learning, make communities healthier, and families stronger. Community schools have a different curriculum which emphasizes community problem solving and real-world learning. Melaville, Berg and Blank (n.d) indicate that community schools promote a different kind of learning environment; that which goes beyond the classroom walls. The schools nurture the natural engagement of being able to deal with real life problems. The link between the community and the school influences the curriculum that incorporates issues from the real world. It is a

Emergence of Confucianism Assignment Example | Topics and Well Written Essays - 250 words

Emergence of Confucianism - Assignment Example He is well celebrated for coming up with the textual traditions of china. The texts became the foundation and the state ideology of the Chinese dynasties. The texts were mastered by few in the society but penetrated deep in the society and are held sacred by the members of the Chinese community (Xinzhong, 2005). Confucius is locally known as the king qui the founder of the school of thought that is well studied and celebrated. Every country and nation experiences a financial depression at a certain period. It is up to the government to make sure that the situation is well handled and make sure that the financial position is restored as quickly as possible. In Britain, the financial hurricane hit in the year 2008.The financial advisor suggested that they should shrink the government. However, this did not work and led to high taxes and strangled and weakened the economy of Britain. The repercussions were loss of jobs and income to the people, high taxes, high interest and many more effects which that are detrimental to any state. As explained in the documentary, mandate of heaven is a myth and ideology the Asian empires of ancient times grant that they have the right to govern and lead the nation. Heaven is said to bestow the mandate to an individual to be a leader and the ruler of the people in question. Mandate of heaven does not require a leader with the royal blood but rather id concerned with the unique qualities of the person. If a ruler was overthrown, he is considered as have lost the mandate of heaven. This ideology is common in china and was used to support the kings and the rulers of the Shang and Zhou dynasties. The past of the Chinese society is vet strong and influences them greatly. They development is hindered by their retention of tradition practices and philosophies. Culture mix refers to the mixing together of different groups of people with differences in art and

Business Communication 4 Assignment Example | Topics and Well Written Essays - 1750 words

Business Communication 4 - Assignment Example 7 2.5 TEAM WORK 2.5.1 Team work and synergy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 2.5.2 Relationship of team members †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 2.5.3 Conflict/problems in teams†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 3.2 Informal communication networks †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 3.3 ACTIVE LISTENING †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 3.4 INTERVIEWING †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 3.5 TEAM WORK †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 1.1 Terms of reference This report was requested to gauge individual and team understanding on how communication affects organizational performance. It is also meant to determine how interpersonal communication skills can be applied in business situations. This will be done in consideration of the circumstances presented by the Hall Furniture study. The understanding and consequent reporting will be done as part of a group project to be submitted on Frida y 31 May, 2013 by 4 pm. 1.2 Procedure The information to be employed in completion of this report will be gathered from: The provided Hall Furniture case study Journals on organization communication and interpersonal communication Past case studies, evaluations and manuals on interpersonal communication 2.2 Informal communication networks 2.2.1 An informal communication pattern/networks An example of an informal communication pattern is one adopted by the accounting department in Hall furniture. The informal communication pattern was adopted as a result of the frustrating formal structure through which formal requests took a long time to process (Krizan, 2006). This translated to frustrated employees as they could not get things done fast enough. As a way to ensure fast responses they established a random means of communication. They would arbitrarily tell one person who would get the message to another party and this way the information would travel faster ensuring easier and faste r feedback thus improved productivity. This form of informal communication, also called â€Å"Grapevine† allows for rumor dispersion and it is often a risky approach once it is the preferred means of communication as objectivity is lost (Krizan, 2006). 2.2.2 Problems with informal communication networks Informal communication networks have a great potential to cause problems within an organization such as Furniture Hall. These problems result because informal communication allows for information distortion. Distortion is most common as this means of communication does not follow any defined rules or channels (Guffey & Loewy, 2013). This means that they can be a means of transmitting any form of information and to any person irrespective of whom without respect or fear. This method also lacks confidentiality; this is because everyone can freely interrelate as there are no restrictions (Krizan, 2006). Any secret is likely to come to the fore with little thought or hesitation. A nother major

BMWs Managing Information Systems

BMWs Managing Information Systems Management information systems (MIS) pertain to those systems that enable company leaders to make choices for the effective functioning of businesses. Management information systems are composed of computer resources, individuals, and processes utilized in the current business enterprise. MIS also pertains to the company that establishes and manages majority or the entirety of the computer systems in the company in order that leaders can make choices. The objective of the MIS based company is to provide information systems to the different levels of corporate leaders. MIS experts establish and aid the computer system all over the organization. Trained and knowledgeable to deal with company computer systems, these experts are in charge in some manner for almost the entire computers, from the biggest mainframe to the portable computers. Company Overview BMW is a German vehicle and engine producing organization established in 1916. It also manages and creates the MINI brand, and is the mother organization of Rolls-Royce Motor Cars. Mainly, BMW Group Brands are MINI, BMW and Rolls-Royce (BMW Education Programme 2009a). BMW is famous for its efficient and durable cars. And its mission statement is being a leader in the world as premium product provider and also premium service provider( BMW Education Programme, 2009b) BMW has established a reputation as both an engine producer and the manufacturer of luxury vehicles. They built the 3, 5 and 7 series, the M5, which represents sheer power, or the Z8, an innovative car. BMW has also proven its capability to resurrect legendary cars, reviving the legendary Mini and its acquisition of the Rolls-Royce brand (BMW Official Website, 2009). While the companys main office is still based in Munich in Germany, it has ten manufacturing plants all over the globe seven in Germany, one in Austria, one in South Africa and one in America, and sales units in sixteen nations where the vehicles are transported (The BMW Group, 2009). Aside from the vehicle segment, it stays as one of the important European producers of engines for civil aviation, through its partnership with Rolls Royce. Power merged with innovation is what BMW stands for. Overview of MIS of BMW The present automotive industry is classified by increasing product diversity and brief development periods. One of the important activities is to enter the market quicker by organizing the product development and production start-up procedures. One can attain this streamlining by doing a huge number of effectively coordinated procedures in parallel, utilizing a data structure that has all the data regarding the product and its types and is available at each phase to all people included in production planning (Clarke, 2007). This process, pertained to as integrated product and process engineering, is at available when one utilizes mySAP Automotive. mySAP Automotive integrates SAP Business Suite programs with customized operations to aid BMW- as well as other manufacturers, vendors, sales, and service companies attain substantial benefits by merging the whole engineering, production, marketing and service business sector. With mySAP Automotive merged within the operations of BMW, the company is able to improve important business procedures and attain important company objectives: * Competent staff and talent with effective procedures for workforce and talent acquisition * Financial stability with improved procedures for financial performance control * Operational effectiveness with improved procedures for operations control * Product and service dominance with improved procedures for product control * Excellent client value with improved procedures for sales and service mySAP Automotive is particularly created to address the needs and challenges of the BMW and the automotive industry. It is a comprehensive and effective solution for BMW that encompasses business procedures from engineering design, preparation, manufacturing, purchasing, sales and service (SAP for Automotive Website, 2010). Created to be a comprehensive and holistic management information system, mySAP Automotive is organized based on various market sectors that create the foundations of automotive industry. Roles of mySAP Automotive in BMW Provide information across various departments a) Operations More than any operational aspect, operations of BMW have been affected by significant developments in technology. As a consequence, production processes have evolved. For example, inventories are given just in time in order that huge sums of funds are not used for storing large inventories (Kiley, 2004). mySAP Automotive offers solutions for BMW in terms of vehicle and procedure modeling, preparation and manufacturing implementation. mySAP Automotive helps BMW ins terms of the improvement of the planning of the manufacturing process. Consolidated product and process modeling is attained within BMW through mySAP Automotive, where the modeling of every vehicular model and production procedures from the initial prototyping stage to the manufacturing stage is accomplished in one framework (Kidd, 2000). This minimizes information redundancy and the necessity for interfaces as information is saved in a solitary system. Cooperative engineering with suppliers provides new opportunities for more effective and quicker product development with suppliers online. Versatility and effectiveness in manufacturing within BMW is attained through the Model-mix preparation and immediate needs preparation feature of mySAP Automotive. Model-mix preparation enables BMW to improve the manufacturing sequence particularly essential for the company. Immediate needs preparation allows quicker processing of assembly and parts requirements of make-to-order setting as against the basic MRP. b) Accounting In BMW, all accounting documents are managed by all accounting managers (Laudon, 2007). In this case, mySAP Automotive offers solutions that improve the accounting procedures and policies of BMW. mySAP Automotive offers solutions that improve the accounting activities of the company, enabling them to respond more quickly and effectively to the industry demands. c) Finance mySAP Automotive offers financial data to all financial managers within BMW including the head of the finance department. The head of the finance department of BMW studies historical and present financial outputs, predicts long term financial necessities, and tracks and manages the usage of money over time utilizing the data produced by the mySAP Automotive (Buxmann, 2004). mySAP Automotive offers solutions that allow sales and pricing of cars through configuration, status monitoring of cars, sales and allocation of available components. Car customization and pricing online improved car sales of BMW by providing clients with the alternative of customizing their cars (Seese, 2008). Once the car is customized, car customization and pricing will identify the price of the car according to the customization. Car search and locator allows BMW to look and find cars that satisfy the particular configurations, attaining quicker delivery to clients. d) Marketing mySAP Automotive aids the marketing initiatives of BMW in the aspect of product development, dissemination, pricing choices, advertising, and sales prediction (Forquer, 2005). More than any other operational aspect, mySAP Automotive depends on outer sources of information. These references include rivalry and clients, for instance. e) Human Resource mySAP Automotive also helps with BMWs initiatives connected to employees, leaders, and other staff working within the company. Due to the fact that the role of the human resources is important to all other aspects of the operations of BMW, mySAP Automotive has an important responsibility in guaranteeing company development for BMW (Sankar, 2006). 2) Facilitate decision making at the three tiers of management a) Operational Level Systems To make the operational level decision making within BMW very simple and effective, mySAP Automotive helps in offering and disseminating updated data to proper users. mySAP Automotive is created to improve the reporting of data that will be critical in the correct decision making within the operational level of BMW. mySAP Automotive is able to immediately gather and edit information, summarize outcomes, and able to cope and correct mistakes immediately. b) Management Level Systems mySAP Automotive has automated and manual internal controls that help in the management level decision making activities in BMW (Kogent, 2009). Data is obtained through proper editing and inner control checks. A detailed inner and outer audit program is used within BMW through mySAP Automotive. c) Strategic Level Systems To have an improved strategic level decision making, information within BMW is analyzed and organized effectively and uniformly through mySAP Automotive. Gaps in the manner data is gathered and documented can alter data and trend analysis. Aside from this, since information gathering and documentation procedures will alter over time, so BMW management has created effective processes to enable systems developments through mySAP Automotive. These processes are always well defined and noted, effectively communicated to proper workers and has a monitoring system that aids in the strategic level decision making of BMW. 3) Serve as efficient means for managing business processes The establishment of mySAP Automotive within BMW is the consequence of the implementation of an environment of system management. The owners are the users of mySAP Automotive who understand current client needs and also have budget authority to finance new projects. In order to manage its business processes efficiently, BMW has strived in establishing ownership that advocates pride in its business procedures and aids guarantee accountability. Even though mySAP Automotive does not really completely minimize costs, the establishment of this important system, and its effective usage, minimizes the chances that erratic choices in business processes are done due to unreliable data (Dickersbach, 2005). Erratic business decisions essentially waste resources. This may lead in a detrimental impact on profits and/or capital. Management always guarantees that mySAP Automotive is established on a logical process that includes the following stages: †¢ Proper investigation of system options, approval areas as the system is established or obtained, and task management. †¢ Program establishment and negotiation of deals with suppliers. †¢ Systems integration and management. Management always takes into account the usage of business management processes to track development as mySAP Automotive is being integrated. Inner controls are created into the procedures and periodically assessed by auditors. Application of mySAP Automotive in BMW mySAP Automotive obtains customized production orders from BMWs planning system. The orders involve the components necessary to manufacture every vehicle; the X5, for instance, has lots of parts included in the car list of materials. mySAP Automotive produces the delivery timeframes for every component to match BMWs assembly-line preparation and organizing policies. BMW sends these comprehensive analyses and accurate JIT delivery timeframes to its suppliers. Major suppliers get the data through electronic data interchange (EDI). Other suppliers enter the mySAP Automotive official site, where BMW states the requisites to offer the latest data on its delivery necessities (Kuhlin, 2005). By logging online, suppliers can check this data in actual time, including release time frames, procurement files, receipts, and engineering files. When they send components, the suppliers send BMW forward transport notifications to give BMW with accurate data on component figures and delivery schedules. Components entering at the BMW premises are then obtained and shipped immediately to the line. There, BMW utilizes mySAP Automotive to check manufacturing status in actual time (Dickersbach, 2007). mySAP Automotive takes note of the manufacturing validation and components consumption data every three minutes. Components used during manufacturing are eliminated from the inventory list, and expenses are posted to compute the value of work in process. Client demand for BMWs new X5 sports car and its famous Z3 models needed a solution that would effectively increase and assist streamlined manufacturing. mySAP Automotive aids the company to minimize order-to delivery time, improves its supply chain initiatives in the aspects of demand planning and monitoring and locating of material deliveries, and enhances inventory precisions all over its production facilities- allowing BMW to tremendously minimize time to client for its efficient cars. Benefits of MIS for BMW Effective Solution BMW had been utilizing a customized data solution to handle its supplier and logistics needs. The organized was able to finish its integration of mySAP Automotive only a month after this management information system became accessible. mySAP Automotive provides BMW an effective, measurable structure that can be widened and changes to consider new functionality or developments in business procedures. mySAP Automotive offers BMW with top notch Internet operations and the commonly utilized business procedures from production preparations and purchasing to sales and allocation- for a total supply chain management remedy. The effective coordination between BMW and its business partners aids the engineering and massive manufacturing of customized products (Woods, 2006). BMW takes advantage of actual coordination on the Internet and instant pipeline visibility, enabling them to track developments in the midst of the development and manufacturing stages. Immediate Access to Data Important BMW business procedures are merged with mySAP Automotive so data stored in BMW systems can be readily viewed, including prediction requisites on a component stage, sales orders, and car bills of material. Since mySAP Automotive is not that hard to integrate, BMW is able to connect it with its modernized warehouse. The information systems transparent setting and expandability have also allowed BMW to immediately merge its own programs into the enterprise site for suppliers in mySAP Enterprise Portals. Aside from industry-based solution, BMW is utilizing mySAP Automotive for logistics, financing, and workforce improvement tasks. The organization has also established Internet programs for supplier quote establishment and investigation for manufacturing components, which have been integrated to the mySAP Automotive. Enhanced efficiency mySAP Automotive enables BMW to optimize profit opportunity, handle and limit expenses, enhance quality, and speed up time to delivery. Minimized risk Updated data regarding projects, procedures, functional performance, and markets provide BMW initial signs of changes in demand, client needs, and financial situations. Improved visibility and management Improved analytics enable BMW to determine accurately where theyre getting product and manufacturing expenses, allowing them to maximize efficiency in all of its resources (Knolmayer, 2009). Quicker time to market mySAP Automotive speed up the period to market by improving interaction, enhancing coordination, and managing consistent information in the whole procedures. Widened reach With mySAP Automotive, BMW is able to control the whole value chain, interacting through enterprise sites and allowing holistic coordination among workers, suppliers, and clients. Increased sales mySAP Automotive allow BMW to predict and cope up to market demands, determine new business trends, and exploit new ways to increase market share and profits. Assistance for business management allows procedures like car sales, car service, components management and finance to be effectively monitored by BMW (Missbach, 2000). Enhanced supply chain management Locate-to-order and make-to-stock procedures offer perspectives into the client needs, inventory, and capability allowing BMW to address client demands. Improved aftermarket service With mySAP Automotive, BMW is able to know client demands, improve customer service, and offer excellent assistance to improve revenues in the top end aftermarket business. Reduced overall expenses of ownership mySAP Automotive minimizes overall expenses of ownership by offering high end features and removing the necessity for the expensive interfaces needed by other information systems. Easy integration mySAP Automotive effectively mergers important aspects of BMWs operations, including supply chain management, product life-cycle management and business management (Stanford-Smith, 2001). mySAP Automotive offers BMW a centralized, merged foundation, so the company doesnt have to manage an information base of various systems. Conclusion The structure of mass manufacturing was initially introduced by Automobile industry a long time ago. But at present the industry is confront world competition and the demands of the industry have completely evolved. The clients are not anymore contented with limited options. They say what they need, the time they need it at the proper place. Clients are always perceived as an important resource for automotive companies. To address the demands, make-to-order manufacturing is essential rather than mass production. Here the effectiveness relies on speed; the pace of acknowledging market needs, the pace of establishing new frameworks, the pace of purchasing raw materials, the pace of manufacturing and the pace of shipping the products to the proper environments. Coordination the whole industry stakeholders-providers, dealers, and clients is important. The mySAP information system of BMW is offering seamless flow of data to organizing the operations. mySAP Automotive is more than a mere Supply Chain Management information system. mySAP Automotive provides a centralized information structure for engineering, supply chain management, purchasing and business management. Regardless of whether the organization is a car manufacturer like BMW, a provider of car parts or dealer, mySAP Automotive aids these organizations to concentrate on their clients. Important strengths of the mySAP Automotive information system lies in offering established processes, improved program tools, and open technology to obtain their mySAP Automotive information system up and running immediately and helping to attain their business objectives.

Russian Jews :: essays research papers

Russian Jews To Russian Jews, the synagogue was the center of religion and religion was the most important thing in their lives. The rabbi was their leader, they came to him with every problem they had. Jews were poor, but they all gave tzedakah. It was said that even the poorest Jews could find someone poorer to help and give money to. According to the Jewish religion, tzedakah is one of the most important mitzvahs you can do. The same could be said about the Jewish holidays. They were observed very strictly, but Shabbat was the most welcomed. In order to teach the importance of Jewish law, they started their own schools, their own courts of law, and their own burial societies. even though there were pogroms, religious persecution forced the Jews to create stronger communities and made them more united. In the beginning of the 1800s, Alexander I ruled Russia. He promised the Jews that they could become farmers, could live in two districts, and could buy unoccupied land. Although Alexander was kind and helped the Jews, the tax they were forced to pay, stayed. before he died in 1825, the Jewish situation became hard for them to bare. They lived in poverty in small and crowded places and were oppressed. For hundreds of years, Jews lived these ways in two communities - the ghetto and the shtetl. To keep out thieves and rioters from coming in, they built walls around their section of town. When they did this, the government and churches got an idea, they would use the walls that the Jews built, to lock them in. These walls were located near a foundry that made cannons, so they named it â€Å"ghetto† which means "foundry". They would close the gates every night and the Jews would be locked in until daybreak. The word of the ghettos quickly spread, soon there were ghettos all over Europe. The Jews were all treated the same in every ghetto that was in Europe, according the government and churches, the Jews had no rights. They were no allowed to own land, join crafts guilds, or do any kind of work that Christians got to do. In some ghettos, they were even forced to wear badges so anyone who saw them would know they were Jewish. The badge was usually a Star of David. For many years, the government took copies of the Talmud, and burnt them. Also the government forced the Jews to listen to long Christian sermons. Even though all these terrible things took place and the government was not good to the Jews, the ghettos seemed to be a

Ethnographic Research Project Essay

The subject of the Ethnographic Research project is Fall-Line Motorsports, a full service participant in the motorsports industry. Located in Chicago’s northern suburbs, the firm specializes in racing, servicing and modifying street and professional high performance vehicles such as BMWs, Porsches, Audis, Mercedes-Benz, Corvettes, and other high end transportation. (Fall-Line Motorsports, 2006) In the form of ethnographic research, Fall-Line Motorsports, is subjected to focus on the sociology of meaning through close field observation of sociocultural phenomena. Typically, observing the motorsport â€Å"community† (not necessarily geographic, but within the work and limited leisure environment).   Selection of informants or participants who are known to have an overview of the activities of the community and requesting such informants are asked to identify other informants representative of the community. (Ethnographic Research, 2006) Several informants/participants are interviewed multiple times within the work environment.   The purpose is to use information from previous informants/participants to elicit clarification and deeper responses upon re-interview.   Ã‚  The intent of this process is to uncover common cultural understandings related to the environment under study.   Ã‚  It should be noted that study utilizes the approach from the point of view of art, i.e. marketing, symbols, images and cultural preservation, i.e. behavior, customs and norms, as a descriptive rather than analytic endeavor. (Ethnographic Research, 2006) cultural immersion Observation â€Å"Aspects of motorsports has had long been considered exclusively European in nature, most notably sports cars and grand prix motor racing, began to achieve a level of acceptance that would make them important elements of the American automobile culture in the years to come.† (Inge, 1989, p. 110) One of the most noticeable practices in the shop environment was the constant human activity.   The machine and tools were merely instruments that served as extensions of the men working around them.   The level of concentration was amazingly intense.   Empirical analysis yielded high productive output, efficiently, effective craftsmanship only second to the obvious dedication and resourcefulness.   Ã‚  It was difficult to imagine that any facility of the same size could match or possible exceed the results of Fall-line Motorsports, particularly in the motorcar racing industry. Macro-ethnography Broadly-Defined Cultural Groupings Motorsport racing is a sport of addiction. â€Å"Once you experience it firsthand, you feel compelled to keep following it. In many cases, you quickly identify with a driver, his sponsor, or the make of car he drives. You watch races on television, you scan the newspaper for articles or photographs, you see people on the street wearing a NASCAR T-shirt or cap, you notice numbered decals on the back windows of cars and trucks, you start to recognize (and buy) products based on which team they sponsor.   A cultural reading of NASCAR’s evolution shows that stock car racing has become part of our national consciousness, both accepted and recognized by corporate America and the media.† (Bodine et al. 1997, p. 3) Since the very first visit to Fall-line Motorsports, I became completely enthralled with the motorsport business.   I saved and pulled together every nickel and dime I could muster in order to purchase the latest and best technology they had to offer. At that time, my single aspiration in high school was to have the fastest car on campus, and with their help, I achieved my goal.   Anecdotal analysis of American culture represents motorsports racing as an interesting phenomenon connected to our romanticism of the old American West. Stock car racing is more than a sport; it represents an important element of this nation’s culture and heritage. It is a sport with ties to the rebellious actions of post-Revolutionary frontiersmen. This is an activity with deep roots, the lines that connect the America of today with the America of yesterday. â€Å"Breaking NASCAR’s ties to its traditional Southern identification might be enough to get a culturally and ethnically-diverse audience involved in the sport.   Opening new Winston Cup markets—especially in large urban areas within reach of new facilities, like the California Speedway near Los Angeles and Quad-Cities International Raceway Park near Chicago—might be the catalyst to attract minorities as fans and participants.† (Bodine et al. 1997, p. 116) ethnographic method involve gaining informants Gathering Of Data In The Form Of Observation One particular afternoon presented the opportunity to develop the informant relationship.   I went down to Fall-line Motorsports to purchase and have installed a cold air intake.   The installation took approximately four hours. Upon completion, I paid my bill on a job well done and left.   Like any new device, I felt a real world test was warranted.   I found a major open through fare, position the car in empty, place the shift into first gear and press the accelerator down to the floor. In an instant the bolts to the sub frame ripped off and the differential fell out. Clearly, the only option was to return the Fall-line Motorsports.   Upon my return, the car was completely incapacitated.   Right then, JP, the chief engineer wasn’t able to repair immediately.   However, he drove me home which was quite a distance from the shop.   Ironically, the accident and the ride home provided me the opportunity to talk with JP at length about the business, the industry, and the people of motorsports. Hence, my informant relationship was established. During the conversation, even though motorsports has southern origin attached to it, it was discovered that one of the first northern drivers to find success as a â€Å"NASCAR Grand National competitor was Fred Lorenzen, who was raised in the town of Elmhurst, Illinois, not far from Chicago. Lorenzen became familiar with NASCAR racing while camping out with friends in his parents’ backyard.† (Bodine et al. 1997, p. 67) Micro-ethnography Narrowly-Defined Cultural Groupings Local spectators consume the regional sport commodity over a period of time, with different degrees of intensity of consumption. Consequently some races are enormously more important than others, with different meanings to different viewers or fans depending on their geographical location.   â€Å"Thus the standardization of the time length of games and events, and the calendarisation of sport goes hand in hand with its commoditization.† Forster, 2004, p.4) So much as the study goes, first hand participation is essential, unlike a â€Å"restaurant guides do not offer the kind of ethnographic information we might wish to have on American food ways, but as ephemeral publications that are part of as well as a commentary on popular cultural behavior, they have much to offer the student of American food ways.† (Inge, 1989, p. 488)   Also associated within the confines of this world is the mechanic.   Steve is one of the mechanics and a true fan of the sport. He typifies the motorsport fan, family man, calm , Midwestern civility and calmness that carries the day. â€Å"The group is socially dynamic. It is a sport that thrills and draws by the tens of millions to speedways and television sets each year, yet we have never considered what the sport means to us as a country, as a community of Americans. Community plays a large part in the sport of stock car racing. The sport itself is a community, one that travels to race tracks all over the country each week. As is the case with transitory social groups, the NASCAR Winston Cup participants look to each other for solidarity. The drivers, mechanics, officials, media people, and families of NASCAR move about the nation as a community with its own rules, ethics, and etiquette.† (Bodine et al. 1997, p. 10)    The deepest layer inside the motorsport subject is the driver.   One overwriting commonality that stands as an attribute to all who ride in the â€Å"beast† is the rituals practiced by the drivers. Whether it involves the silent act of prayer or wearing certain article of clothing in a particular fashion, the practice is uniform and convincing.   It even sometimes involves the people related to the drivers. Before a driver embarks into a race there are a series of different rituals that are performed. Mark Boden, 45 years old owner and operator of Fall-Line Motorsports and a driver at Fall-line motorsports, says goodbye to his wife and children before he goes into a race. He systematically walks over to the car to check and recheck the machine as to let his family know of his confidence.   With assurance, he says a prayer and is prepared to race. â€Å"When I go off I tell who ever I’m with ‘I’ll see you in a little bit’ or ‘I’ll be back.’ I walk over to my car and check my tire pressure, get my racing suit on, put my helmet on, and drive to the line. As I’m driving I start to loose my breath, but by the end of the first lap I am back to normal,† say Mark. Emic perspective Cultural Perception The general competitive balance result remains unchanged. Underlying the argument is a set of assumptions concerning the behavior of motorsports with respect to the quality of games (higher uncertainty of outcome leads to higher quality of games). In this scenario, drivers attract fans by winning. JP, head engineer at the firm epitomizes this argument. He is required by the demanding world of motorsports competition to know and understands every aspect of the BMW M3 models in addition to every other car he works on.   Within his challenging environment, he serves as a critical source of reference for the mechanics and other engineers. Miraculously JP has been able to find solutions when others have failed.   It seems he is able to answer any question posed to him. â€Å"American racing fans, NASCAR is autoracing, and the on-track exploits of its heroes–both names from the past such as David Pearson, Daryl Waltrip, Dale Earnhardt, and Richard Petty, and names of the present such as Jeff Gordon, Jimmie Johnson, Tony Stewart, and Dale Earnhardt, Jr.–have, in many quarters, attained a status bordering on folklore.† (Clark et al, 2004)   JP understands that the fan is comparing his work, his results with the major competitors. With the shadow of the legends looking over his should, JP designs various parts that will enhance the cars’ performance if other parts aren’t able to meet Fall-Lines standards. Etic perspective Non-Members (Outsiders) Perceive African American ownership in sports has been a long sought after goal. Many have tried and only a few have succeeded in the multibillion-dollar arenas of professional football, baseball and basketball. Yet, look a little lower on the radar screen and you’ll see another sport has attracted the attention of a pair of former athletes in an arena not generally frequented by African Americans–professional auto racing. Washington Erring Motorsports, which recently completed its second year on the NASCAB circuit, is being touted as NASCAR’s first minority-owned race team in over 25 years. (Smith, 2000, p. 28) Symbols Material Artifact Of A Culture, Such As Art, Clothing, Or Even Technology The sport, â€Å"with its noise, dirt, powerful cars, and consumption of alcoholic beverages,† became â€Å"a symbol of the southern way of living.† As with Daniel’s analysis, Johnson’s depiction of stock-car racing anchors the activity’s origins in deadly speed contests among southern moonshiners and federal revenue officers in the 1930s and 1940s. When not outrunning the law, moonshiners â€Å"participated in informal races between themselves and others interested in automobiles.† (Hall, 2002, p. 629) For motorsports, obvious merchandise opportunities would include t-shirts, hats, and model cars. For landscapes it might be travel packages or hiking gear. Corporate customers might be interested in software, design services or office supplies. Unique content on Artemis Images’s website could be used to draw traffic to other companies’ sites. Chris and her team planned to license the content on an annual basis to these sites, creating reach and revenues for Artemis Images. (Bell, 2003, p.173)   At work, Steve and Mark only wear a Fall-Line t-shirt and jeans.   Clearly branding themselves where ever and when ever they can. National and international sporting events attract millions of fans to the communities that host the events.   Unlike the limited seasons and markets in baseball, basketball, and football, motorsports facilities play host to events throughout most of each year. Major events are held almost weekly throughout the year in the United States, Europe, and other areas of the world. â€Å"Motorsports is truly international in scope and stature, and racing attracts millions of fans to areas widely recognized for their involvement in the sport.† (Gnuschke, 2004, p. 2) Cultural patterning Relate Symbols Across Varied Forms Of Behavior And In Varied Contexts â€Å"Budweiser, Burger King, Cellular South, Chevrolet, Coca-Cola, Comp Cams, Domino’s Pizza, Enterprise Rent-A-Car, Hertz Rental Equipment, Hilton Properties, Ikon Office Solutions, Kroger, Ledbetter Meats, Millington Telephone Company and the list goes on†¦obviously; the list of participating corporate sponsors and involved business partners will increase over the racing season. Some examples of the global importance of motorsports include the following excerpts and highlights of studies of motorsports events in the United States and around the world.† (Gnuschke, 2004, p. 2) Tacit knowledge Deeply-Embedded Cultural Beliefs It all stated with a simple model, â€Å"†¦the recipe for a classic American hot rod is simple. First you find the smallest, lightest chassis available. Then you add one big American V-8 engine and beefed-up driveline. For good measure, you modify that V-8 to produce even more horsepower.   Ã‚  It all started in the 1930s when ingenious American youths (now our grandfathers and fathers) figured out that the new Ford V-8 engine would fit in the smaller and lighter Ford Model A.† (Anson, 1996, p.14) In essence, professional motorsports is in the business of entertainment. Instead of artists, you have athletes, which in the case of motorsports are race drivers. The stage and the arena is a racetrack.   â€Å"As a business, the primary motive of any motorsports series is profit. So you need to keep spectators happy which in turn keeps sponsors happy. Also up there in the need-to-keep-happy list are the stars of the show themselves. Because they are the ones whom spectators come to spectate.† (Manila Bulletin, 2005) Reference(s) http://www2.chass.ncsu.edu/garson/PA765/ethno.htm Ethnographic Research – Retrieved 12.06.06 http://www.fall-linemotorsports.com Fall-Line MotorSports– Retrieved 12.06.06 Thomas Inge, 1989, Handbook of American Popular Culture. Publisher: Greenwood Press. Place of Publication: Westport, CT. Page Number: 110, 488 Brett Bodine, Mark D. Howell, 1997, From Moonshine to Madison Avenue: A Cultural History of the NASCAR Winston Cup Series. Publisher: Bowling Green State University Popular Press. Place of Publication: Bowling Green, OH. Page Number: 3, 67, 10, 116 John Forster, Nigel K. Ll. Pope, 2004,   The Political Economy of Global Sporting Organisations. Publisher: Routledge. Place of Publication: New York. Page Number: 4 John M. Clark, T. Bettina Cornwell, Stephen W. Pruitt, 2004, The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth. Journal Title: Journal of Advertising Research. Volume: 44. Issue: 3. Publication Year: 2004. Page Number: 281+ Eric L. Smith, March 2000, Racing for Dollars. Magazine Title: Black Enterprise. Volume: 30. Issue: 8. Page Number: 28. COPYRIGHT 2000 Earl G. Graves Publishing Co., Inc. Randal L. Hall, 2002, Before NASCAR: The Corporate and Civic Promotion of Automobile Racing in the American South, 1903-1927. Journal Title: Journal of Southern History. Volume: 68. Issue: 3. Page Number: 629+. Joseph R. Bell, Joan Winn, 2003, Artemis Images: Providing Content in the Digital Age. Contributors: Journal Title: Entrepreneurship: Theory and Practice. Volume: 28. Issue: 2. Page Number: 173+. COPYRIGHT 2003 Baylor University; John E. Gnuschke, Fall 2004, Economic Impact of the Memphis Motorsports Park. Magazine Title: Business Perspectives. Volume: 16. Issue: 3. Page Number: 2+. Mike Anson, 1996, American Tradition of Hot Rodding Lives, Extending to Miatas. Newspaper Title: The Washington Times. Page Number: 14. COPYRIGHT 1996 News World Communications, Inc Manila Bulletin, July 5, 2005,   When Sport Gets in the Way of Entertainment. Page Number: NA. COPYRIGHT 2005 Manila Bulletin Publishing

A substantive legitimate expectation is a superficially Essay Example

A substantive legitimate expectation is a superficially Essay Example A substantive legitimate expectation is a superficially Essay A substantive legitimate expectation is a superficially Essay A substantial legitimate outlook is a superficially attractive construct, but is has the possible to sabotage orderly and efficient disposal. Discuss This essay will dwell in an effort to analyze the construct of substantial legitimate outlook as distinct from procedural legitimate outlook in order to set up whether the construct is superficially attractive. It will so travel on to look at the issue of whether it presents a saloon to effectual and expedient disposal. In the instance ofR V Secretary of State for Education ex parte Southwark LBC ( unreported January 24 1994 )Laws J emphasised that the indispensable construct at drama when using the philosophy of legitimate outlook was: The subject of fairness Whilst equity is the overruling consideration, the construct can be usefully split into three different types. The phrase appears to hold foremost been used in the state of affairs where there is no legal right being taken off, but a legitimate expectation’ that a certain province of personal businesss will go on. [ 1 ] This state of affairs gives rise to a right to be heard before any such determination is taken, i.e. a procedural right instead than a substantial 1. The determination taken can be inauspicious to the individual concerned every bit long as the process taken is just. The 2nd type is the state of affairs in which, although there is no free standing right to be heard as with the above illustration, a class of pattern or promise of being heard gives rise to a legitimate outlook that you will be heard before a determination is made. This is of class besides a procedural right as opposed to a substantial one and the determination eventually taken can still be inauspicious to the claimant. The 3rd type and the type this work is concerned with is substantial legitimate outlook. This outlook is generated by a representation that a certain class of action will be followed or will stay in topographic point. It has now been held that the representation can be made by behavior. [ 2 ] This species can be seen as being slightly controversial in the still subsisting legal clime that there is: No room for estoppel in public law[ 3 ] This has neer been expressly overruled by the House of Lords although they have noted some blessing of the philosophy of substantial legitimate outlook. [ 4 ] The manner which some suggest is the manner to accommodate these two seemingly conflicting lines of authorization is to observe that: Legitimate outlook can non be used to get the better of a responsibility which public jurisprudence imposes on a organic structure nor extend the power of a public organic structure beyond what statute law has prescribed, but it can be used to guarantee that an act which is intra vires is performed if the populace organic structure has given rise to a legitimate outlook that it will be.[ 5 ] This does look on the face of it to be a just and merely manner of guaranting that public organic structures behave in such a manner that the populace can set up their personal businesss in trust on what has been stated by the organic structure. There are of class demands which must be met before a representation by a public organic structure will be held to give rise to a legitimate outlook and arguably these guarantee that the organic structure is given sufficient range to keep efficient effectual disposal. Requirements are that the representation must be clear, unambiguous and devoid of relevant making, the applier was within the category of people to whom it was made or that it was otherwise sensible for him to trust on the representation and that the represented did in fat rely on it to his hurt. The inquiry of who makes the representation is besides of import. It must be made by a individual with authorization to do the representation. The authorization can be either existent or apparent. [ 6 ] Seniority may good be relevant, but it is non deciding. It is likely that the Courts will keep that the individual must come into contact with the populace in such a manner that it would be sensible for the populace to presume that that individual could do a representation which could be relied upon. [ 7 ] More recent determinations have nevertheless been peculiarly concerned with the job that representations giving rise to a legitimate outlook can be damaging to the smooth running of local authorities etc because public governments can shackle their discretion to such an extent that it becomes improper. Sir Robin Auld has late brought this issue to the foreground in the instance ofR ( Bath ) v North Somerset Council [ 2008 ] EWHC 630.Auld points out that the proper manner of nearing a claim based on a substantial legitimate outlook is as follows: 1 ) To see whether going from the relevant representation is so unjust to the individual ( s ) to whom it was made as to amount to an maltreatment of power. 2 ) To burden the unfairness against any overruling public involvement relied upon for going from the representation. This is of class ever a affair of proportionality. What is clear nevertheless is that a determination to go from a representation made to a discreet group of people can non be taken simply on the footing that it is administratively efficient. There must be overruling issues of public involvement. In this sense so the expediency and efficiency of disposal may good be affected by the philosophy of substantial legitimate outlook, but it is the writer’s decision that the philosophy is more than superficially attractive. It ensures that public organic structures decently weigh and see policy before doing representations to the populace which they will trust on. It ensures that determinations to change representation which affect these members of the populace to their hurt are non taken lightly and are merely done when the involvements of the populace at big override them. Bibliography R V Secretary of State for Education ex parte Southwark LBC ( unreported January 24 1994 ) Schmidt V Secretary of State for Home Affairs [ 1969 ] 2 Ch 149 R V Independent Television Commission ex parte TSW ( unreported February 5 1992 ) Maritime Electric Co v General Dairies Ltd [ 1937 ] AC 610 Preston V IRC [ 1985 ] AC 835 Rabinder SinghMaking Legitimate Use of Legitimate ExpectationNew Law Journal 144 NLJ 1215 CraigAdministrative Law2neodymiumEd 1989 pp 471-473 R ( Bath ) v North Somerset Council [ 2008 ] EWHC 630 Lever Finance V Westminster ( City ) LBC [ 1971 ] 1 QB 222 Nicholas DobsonPleasing Peoples: Legitimate ExpectationLaw Society Gazette ( 2008 ) LS Gaz 22 May 22 George WignallLegitimate Expectation and the Abuse of PowerNew Law Journal 144 NLJ 1038

What Is Content Marketing

What Is Content Marketing No one cares about advertising anymore. Content marketing is king. We skip ads using our DVR. We buy Netflix on demand. We scroll past the ever-increasing number of ads in our Facebook feed.  We dont like ads, and thats discouraging for those who are trying to market their product. But, there is hope. We share blog posts and recommend them to our friends. We comment and discuss the killer content that we love. Getting the word out about our brand, business, product, or organization isnt impossible, but the methods have surely changed.  Content marketing is taking over the world. What is content marketing? What is Content Marketing? Advertising is built on   interruptions–taking up 30 seconds of your time during the Super Bowl, or sneaking its way into your social media feeds. No matter when it happens, you probably didnt ask for it. This is what makes it annoying. Content marketing is different. Content marketing is permission-based.   Its marketing that we freely invite into our lives, and sometimes even share with our friends. Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. -Wikipedia Content marketing is built on the idea that the best way to build trust with our potential customers is to give them something they want. Online, this often translates to  helpful content that doesnt interrupt whatever the visitor is doing, but rather invites them to learn, enjoy, and connect. Good content marketing  brings the user to us, rather than forcing ourself in front of the user.  This builds trust and loyalty with potential customers.   The Content Marketing Institute says it more formally: Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience–with the objective of driving profitable customer action. While it employs a less in your face approach, content marketing is still about results. In fact, it is often more result-driven than its traditional counterpart. Inbound Marketing More recently, the term inbound marketing (also Seth Godins term, permission marketing) has taken hold as a way to describe the type of marketing that allows customers to come to the brand on their own rather than the brand reaching out to the customer via advertising. This idea is built upon the assumption that if you publish helpful content, the customer will look for the business that is offering the best advice. The best way to understand this is to think about a Google search. If a customer does a search online for advice on how to grow their garden, what will they find? Chances are, they will receive a list of blog posts and articles offering tips and tricks for gardeners. Because Google prioritizes local results, a local nursery that is offering this type of advice on their blog will rank highly in the search results. For the local nursery, this is an inbound marketing technique–getting the customer to reach out to you first. It is pretty easy to see that this entire transaction was only made possible because of helpful content that exists because of content marketing. What Is Content Marketing (Not)? Sometimes it is easier to think in terms of what something is not rather than what is it. Content marketing is many things, but there are definitely a few things that it is not. It Is Not About You  Ã¢â‚¬â€œ This one flies directly in the face of most advertising theories. Ads are always about the company paying for them. With content marketing, we need to take the opposite approach. The content needs to be about our audience. It Is Not About Your Product  Ã¢â‚¬â€œ Its not about our company, but surely its about the our product? Nope, its not about that either. Content marketing is 100% about helping your customer succeed (using your content). Again, not your product. It Is Not About Instant Sales – Content marketing is a long-term strategy for building customer trust and loyalty to a brand or an idea. It isnt as concerned with an immediate sale. It knows that sales are earned by building customer trust. After all, you cant trick anyone into buying anything. It Is Not About Creativity – Creativity is king for the advertising world, but not content marketing. Content has a bigger mission.

Alexander the Great and Wellington Essay Example | Topics and Well Written Essays - 750 words

Alexander the Great and Wellington - Essay Example They are expected to deliver the outcome that is positive to the society, thus enduring a formidable character to mange troops of soldiers to ensure that the outcome is achieved. Alexander and Wellington are among the historical leaders that go down in the generalship of armies as men with distinct character and personalities, leadership qualities and distinctive military philosophies. Both Alexander and Wellington, possessed personal leadership skills, which was exhibited by their superior bravery, broader knowledge, faster initiative and a better readiness to acknowledge responsibility, within the battle field. It is because of their superior courage that they were able to overpower their nemeses relentlessly until they achieved victory in the battle field. Because of their extraordinary courage they inspired their soldiers immensely and led by example while in the battle field. Their immense courage was displayed in the war at Trye, located in contemporary Lebanon reducing the str ongest and influential port in the Mediterranean in a battle that lasted for seven months and witnessed a mass slaughter of natives of the port, in the case of Alexander and the war at waterloo in the case of Wellington (Keegan, 26). The two leaders were also had a commendable understanding with their soldiers. They were more of companions as witnessed when for instance; they shared meals together as pals. They had trusted friends, who were mostly private companions that they associated with, all their life, and rarely exhibited self doubt, even when faced with difficult challenges. The two leaders did not misuse or mistreat their soldiers. They understood that they were humans and treated them as such to accomplish cooperation, respect as well as inspire. This enabled them to attend to the wounded and compliment exemplary work. They understood and accepted the weaknesses of their soldiers, their fears and selfishness which inclined toward the easier way and strived to counter these difficulties and ensure that their troops were on track and ready to fight. Leadership qualities Through their courage, the two leaders led their soldiers through inspiring and placed themselves, in the forefront of the battle line. Alexander inspired and bound heroic ideal by situating initially frightfully close and eventually in the forefront of the battle line risking his life, comparatively Wellington also commanded his army from close at hand thus inspiring them. These exhibits how these generals were risk takers. Speaking to his army Alexander said â€Å"I have no part of my body in front at least that is left without scars; there is no weapon, used at close quarters, or hurled from afar, of which I do not carry the mark. I have been wounded by the sword, shot with arrows, struck from a catapult, smitten many times with stones and clubs — for you, for your glory, for your wealth (homepage.eircom.net, 1)." These indicate what he went through as a leader of the soldier s. The two generals exhibited their leadership qualities as they managed to unite their troops and successfully manage them during the war. They managed their army in a considerably practical and psychological sensitivity. They ensured that their armies were well fed, entertained, flattered, well rested, rewarded and punished when they had to punish them. This ensured that they maintained the command of the army as well as outlined

Paying for Bone Marrow Essay Example | Topics and Well Written Essays - 500 words

Paying for Bone Marrow - Essay Example This is mainly due to ethical reasons as ratifying it would cause many unscrupulous individuals to take advantage of this by finding ways of illegally harvesting organs from perfectly healthy people. The present reality is that there are many patients who could benefit from bone marrow transplants and who may end up dying of their ailments before they can find suitable donors. Most of these individuals are from ethnic minorities. There are some in the medical community who feel that making it possible for people to benefit financially from donating their bone marrow will make more citizens consider the possibility of becoming donors. This would also increase the possibilities of patients being matched with tested donors and create a situation in which the donor and recipient benefit from the operation. This disables the black market which trades on body organs and basically supports a situation in which the poor are pressured to donate their organs. Moreover, this could create a situation where fewer people consider the possibility of contributing their bone marrow as a selfless act because they will feel that it has been commercialised and so is more available to patients from all social classes. Making it possible for people to pay for bone marrow would also transform human beings into commodities that can be used for business practices. Even though it would create a situation in which the bone marrow trading operations of the black market cease to exist, it would also cause there to be more pressure on poor people to combat their present situations by selling their bone marrow. According to Tilney, it could also cause a situation in which human beings are bred for the specific purpose of using their organs for trade (Tilney, 47). It has been argued that there are many nations in which poor people are paid for donating their blood on a regular basis; and that selling the bone marrow